The business landscape is changing. It's become less and less viable to simply do business in the traditional way, whereby there can only be one winner, and the might dollar trumps all else. More and more, inherently feminine attributes are shining through as useful in a business setting, and businesswomen (and men) are showing that traits such as caring, sharing, nurturing, collaborating, treating people well, and being mindful of the planet can actually be harnessed to generate greater commercial success, as well as being a more positive way of doing business.