In Belonging Owen Eastwood reveals the ethos that has made him one of the most in-demand performance coaches in the world. Drawing on his own Māori ancestry, Owen weaves together insights from homo sapiens' evolutionary story and our collective wisdom. He shines a light on where these powerful ideas are applied around the world in high-performing settings encompassing sport, business, the arts and military.

Whakapapa is a Māori idea which embodies our universal human need to belong. It represents a powerful spiritual belief - that each of us is part of an unbroken and unbreakable chain of people who share a sacred identity. Owen places this concept at the core of his methods to maximise a team's performance.

Aspects of Owen's unique approach include: finding your identity story; defining a shared purpose; visioning future success; sharing ownership with others; understanding the 'silent dance' that plays out in groups; setting the conditions to unleash talent; and converting our diversity into a competitive advantage.
Whakapapa. You belong here.

'How Māori belief is driving the England team to seize the moment' - Sunday Telegraph

'Belonging is a must-read for anyone interested in building a long term high-performing team' - Stuart Lancaster

'One of the wisest books about winning you'll ever read... Powerful lessons beautifully expressed' - James Kerr

'Owen's work and outlook really resonate with me. His philosophy has real depth and value. [It's] so of the moment - at just the right time, at just the right place, with just the right message' - Simon Mundie

'Belonging reminds of us of who we really are and what is most important' Kieran Read.